Friday 21 December 2012

ISTD - Mutton Quad - Past Responses

I came across some previous responses to the Mutton Quad brief that I found quite interesting. This has given me a better idea of the possible outcomes. I think I have bigger plans for my brief, Although we need to have some kind of printed response I have a fair few ideas that I would like to propose as I don't think I will be able to produce the products.

Full Stop
This guy chose to use punctuation as the basis for the theme and named the cafe/bistro 'Full Stop'. He applied punctuation to every aspect of the brand; from the posters to business cards and even using it as part of the way finding. 





mike-davey.co.uk/
This guy was the previous years winner. Its simple and smart.
I think he could of taken it allot further though.

cargocollective.com/lynnferrari

Samantha Hartill


I really like Samanthas concept for the brief. She served a different
style of food relavent to the eras of typography. Gothic roman etc...

Thursday 13 December 2012

Lecture 9 - Identity James Beighton

  • Essentialism: we have a biological make up that makes us who we are.
  • This brings with it a lot of stereotypes
  • Post-modern theorists disagree with this
Phrenology: the idea that there is an ideal make-up - a picture of good health.

Physiognomy: you can tell a persons intelligence by the angle their face is from their brow to their chin.


  •  Pre modern- born into identity and role
  • Modern identity- you can choose your own identity
  • Post Modern - you can construct your own identity
  •  Pre Modern: farm worker, soldier, housewife, factory worker
  • Modern: the flaneur, distinction, fashionable, 



  • Post modern identity
  • identity is defined by what we interact with


  • Possible discourses: age, class, gender, education, income.
Worktown project: upperclass documenting the working class and poor:



Martin Parr: real pictures of common life, insight into their life and identity, a social commentary on class:


Anglo/ scottish relationship: identity in contrast to national relations.


Expressing identity through art:
Race and nationality as identity:




The introduction of androgyny:


Exploitation of women, female artists commenting on their own sexuality and the fact that they are female artists.
Feminism as a response to male oppression and the male gaze.


  • You put on a different identity depending on who you are interacting with:



Barbara Kruger:


Creating an identity for yourself that can be nothing like you actually are: