ISTD - Mutton Quad - Past Responses

I came across some previous responses to the Mutton Quad brief that I found quite interesting. This has given me a better idea of the possible outcomes. I think I have bigger plans for my brief, Although we need to have some kind of printed response I have a fair few ideas that I would like to propose as I don't think I will be able to produce the products.

Full Stop

This guy chose to use punctuation as the basis for the theme and named the cafe/bistro 'Full Stop'. He applied punctuation to every aspect of the brand; from the posters to business cards and even using it as part of the way finding. 

mike-davey.co.uk/

This guy was the previous years winner. Its simple and smart.

I think he could of taken it allot further though.

cargocollective.com/lynnferrari

Samantha Hartill

I really like Samanthas concept for the brief. She served a different

style of food relavent to the eras of typography. Gothic roman etc...

Lecture 9 - Identity James Beighton

• Essentialism: we have a biological make up that makes us who we are.
• This brings with it a lot of stereotypes
• Post-modern theorists disagree with this

Phrenology: the idea that there is an ideal make-up - a picture of good health.

Physiognomy: you can tell a persons intelligence by the angle their face is from their brow to their chin.

•  Pre modern- born into identity and role
• Modern identity- you can choose your own identity
• Post Modern - you can construct your own identity

•  Pre Modern: farm worker, soldier, housewife, factory worker
• Modern: the flaneur, distinction, fashionable, 

• Post modern identity
• identity is defined by what we interact with

• Possible discourses: age, class, gender, education, income.

Worktown project: upperclass documenting the working class and poor:

Martin Parr: real pictures of common life, insight into their life and identity, a social commentary on class:

Anglo/ scottish relationship: identity in contrast to national relations.

Expressing identity through art:

Race and nationality as identity:

The introduction of androgyny:

Exploitation of women, female artists commenting on their own sexuality and the fact that they are female artists.

Feminism as a response to male oppression and the male gaze.

• You put on a different identity depending on who you are interacting with:

Barbara Kruger:

Creating an identity for yourself that can be nothing like you actually are:

Identity Lecture