Thursday, 7 November 2013

Methodologies and Critical Analysis Lecture

Methodology

How the information you have found is ...
 
Sourced
Collected
Collated
Presented
Qualitative and Quantitative data.
Who WIll I talk to ? Why? What will I ask?
 
You need to clearly evidence why you selected these methods of gathering information and selecting evidence and why they are the most appropriate for your study...

This will make you appear to be in control and aware of what you are doing...
 
Ultimately a methodology is there to show I'm in control. Talk about the methodology in the introduction.
 

 
Is it appropriate?

What is the organzing principle?
What is the inquire procedure?

To describe and analyse… methods, throwing light on their limitations and resources, clarifying their suppositions and consequences, relating their potentialities to the twilight zone at the frontiers of knowledge… (Kaplan, 1973:93)

It is not that we must somehow ‘please’ our critical colleague audiences; the deeper issue is to avoid self delusion. After that we can turn to the task about how we did study, and what worried us about its quality. Without such methodological frankness, we run the risk of reporting ‘knowledge that ain’t so’. (Miles & Huberman, 1994:294)

CHOOSE ONE KEY THEORY
These can help you decide upon the methods you use
Alternatively the material you find may suggest the appropriate theories
 Could include practical work
Examples of theories often used by students:

Psychological- S.Freud; C.Jung; J.Lacan; L.Mulvey etc.
Communication theory- J.Fiske, etc.
Postcolonialism- Spivak, Said, Bhabha etc.
Social History of Art- T.J.Clarke, J.Berger etc.
Marxism / Post-Marxism- Frankfurt School
Gender Studies / Feminist- G.Pollock; L.Nochlin



Action Research - Testing - Letterpress
Need some sort of critical Lense
There must be some theory.

 
WRITE A METHODOLOGY WHICH INCORPORATES A THEORETICAL APPROACH
 
Critical Analysis is Needed
 
WE DON'T WONT PERSONAL OPINION! Just the truth.
The opinion needs to be arrived at by evidence of research and logic.

 Being critical is about interrogating the sources you are using.  Try consider different points of view.
How is my choice of topic influenced by my emotions; aspirations;context.
 
CONTEXT IS EVERYTHING
 

Why was he making it, What was he doing?
 

Don't just make points! you need to back it all up with evidence!
  • Empirical
  • Practical
  • Data from surveys

FIND MORE THAN ONE SOURCE TO SUPPORT MY CONCLUSIONS AND ARGUMENT

ARGUMENT
What do I want to say?
Have I got the evidence to back it up?
Where else do I need to look in order to find more evidence?

TRIANGULATION
Pitting alternative theories against the same body of data

 Need a Clear Logical Plan
Keep it simple- refine what you want to say and focus on a few key issue
Look into your key issues in depth and bring in the maximum evidence in to support your views
Discuss your issues and the evidence you have found in a clear and logical manner
Move from the general to the specific
 
 CRITICAL ANALYSIS STEP BY STEP

Step one
Identify an aspect of your specialist subject that you would like to explore.

Step two
Select a writer or theorist and a particular piece of writing about your specialist subject.

Step three
  Make notes that
  Identify the key points in the writing.

Step four
What evidence is used to support or 'prove' the key points'.

Step five
Is it convincing?
What else needs to be said in order to 'prove' the key points?

Step six
Write a response to the piece of writing and comment on:
the implications for your work; do you agree/ disagree with what has been said ? Does it help to support 

your views/ argument?
the thoughts you have had as the result of reading this piece;
on the evidence used by the writer.


Friday, 1 November 2013

Tutorial - Amber

Notes / Direction

Here are some notes on what I need to do next. I need to make sure I have a decent set of questions to ask various graphic designers who use letter press or may not use letter press. This is the main thing I need to get on with so that I can send off my questions and get a response relatively soon.


Graphic Designers concerns and issues around letterpress?

Why people don't use it?

Speak to Large studios and find out if they use it? why they don't?  -  Elmwood

How would the design studios approach the practical element?

Electronic Print devices

Conventions of Letterpress and typesetting?

Digital vs Practical


Do some letterpress designers get away with lazy design? rely on the print quality rather than the design?

Why do designers choose to use letter press? practically challenging? 

what would work for digital print and not letter press?

Costs?

Do non designers know the difference between printing methods?

Questionnaire / Interview Questions

Printers Questions

When did you get into Letterpress printing, and what attracted you to it?

What changes have you seen within the industry during your career?

Why do you think there has been a resurgence of letterpress printing in recent years?

What type of work do you usually get commissioned to do?

Do you get much work printing external graphic designers work?

How has working with letter press helped your design skills?

How do you go about designing for letterpress?

What limitations are there when working with letterpress?

What do you think attracts clients to letterpress printing? 

Do you think print will ever die out? 

What are the financial costs like in relation to digital print, is letterpress printing getting cheaper?

What do you think the future holds for letterpress?



University's / Colleges

Why do you you teach letterpress at your institution?

In your opinion what do you think the benefits of letterpress are for graphic designers?

Is letterpress popular amongst your graphic design students?

Do you think print will ever die out?

What role do you think Letterpress plays in today's society?

What do you think the future holds for letterpress?



Graphic Designers


When did you get into Letterpress printing, and what attracted you to it?

Why do you think there has been a resurgence of letterpress printing in recent years?

Why do you use letterpress?

What type of work do you usually produce with letterpress?

How has working with letter press developed your skills and you as a designer?

How do you go about designing for letterpress, how is it different from designing for digital?

What limitations are there when working with letterpress?

What do you think attracts people to letterpress?

Do you think print will ever die out? 

What are the financial costs like in relation to digital print?

What do you think the future holds for letterpress?




 







Wednesday, 30 October 2013

PRIMARY RESEARCH IDEAS - COP

For my context of practice project I will need to contact various different people in order to get their views on what relevance letter press has to graphic design in today's society and the reasons why they use the age old hands on method. I hope by doing this research it will help to get a few different opinions for people that use it for different reasons.

Here are a few I have come across. These are just a selection out of a larger list of institutions and printers etc.

Institutions who teach letter press

Camberwell College : http://www.camberwellpress.org
Leeds College of Art : http://www.leeds-art.ac.uk/ 
Central st Martins : http://www.arts.ac.uk/csm/
The Manchester School of Art : http://www.artdes.mmu.ac.uk/resources/print/letterpress/

Letterpress workshops / studios

DO YOU PUNCTUATE - Leeds : http://www.doyoupunctuate.com/ 
THE PRINT PROJECT - Bradford : Nick http://theprintproject.co.uk/
ARTCADIA LETTER PRESS - Shrewsbury : http://www.artcadia.co.uk
GLASGOW PRESS - Glasgow : http://glasgowpress.co.uk/
GENERATION PRESS - Brighton : http://generationpress.co.uk/
FIRE CRACKER PRESS - St Louis : http://www.firecrackerpress.com/  
DOWNEY & CO - http://www.downey.co.uk/

Graphic Designers 

Kerr Vernon: http://www.kerrvernon.co.uk/
Anthony Burrill : http://www.anthonyburrill.com/ 

Helen Ingham : http://www.hi-artz.co.uk/


I think I will talk to amber about anyone else that she might recommend to help me with my research. I want to try and interview graphic designers who regularly produce letter pressed work and find out the reasons they do this and also their views on letter press in the 21st century.

From here I need to write up interview / questionnaires in order to send off to each of the organizations on my list. I also would like to organize some kind of studio visit to get photos and also see how things are done etc. This will be perfect for my research.

Tuesday, 29 October 2013

COP DIRECTION CHANGE...AGAIN

After my horrific experience on Friday carrying out my presentation I realized that I had some serious thinking to do about exactly what I wanted to concentrate on and why. My research has taken so many turns along the way after switching to censorship I realized that I had completely swayed away from why I originally wanted to carry out my research and that was to look at the printing press not the web. So this weekend I sat down and thought about how I could keep my topic of the printing press but make it more relevant to today and somehow manage to use all the research I have already done for my project which is quite substantial even though it is significantly historic at the moment.

So for my new Idea I want to look at what role the printing press has in today's society and how this is relevant to the graphic designer in the 21st century. I feel that letterpress is a magnificent process which has had one of the biggest impacts on the world out of any invention known to man causing the mass enlightenment and the spread of new ideas and theories. I want to look at how this machine went from being a weapon of mass dissemination to a specialized process reserved for mainly image making nowadays as apposed to a typographic machine for dissemination. Obviously as cheaper printing methods came about like offset litho the letterpress business took a rapid decline in production, but in the past 10 years or so there has been a resurgance of letter pressed design work and I want to investigate why this is happening and work out why the letter press is still relevant to graphic design today.

Primary Research

Contact Letter Press

I think this will be a fun research project and will allow me to carry out sufficient primary and practical research. In order to find out how the industry has changed and what letter press is now most commonly used for I will have to contact various Letter press work shops in order to find out what type of work they are involved with and their views and opinions on letter press in today's society and why its becoming more relevant in today's society. This will also help to find out the limitations and benefits of the press, and I will hopefully get some hands on help and experience to help me along the way if I'm lucky.

Contact Graphic Designers who work with Letter Press

By contacting graphic Designers who use letter press I can find out their reasonin behind why they use this process. By talking to designers it will help to build up an inderstanding of the positives of letter press but also the problems. This will also be a good resource for tips and hints on the process itsself and also to find out their opinions on the industry and the machinery. It will also be interesting to try find out what they think the future of letterpress is. With the new technology of 3d printing getting cheasper and cheaper it may be possible to create new sets of 3D printed letter forms for the press which opens up a whole new world of digital fonts for practical printing methods.

Contacting Universities which offer letterpress or that are currently introducing the process

I think by contacting Universities it will give a 3rd point of view on the relevance of letter press in todays society. it will also be interesting to find out why they offer the service or why they have recently decided to introduce the press. There is obviously reasons to why this is beneficial to the world of graphic design and how it helps with the practice. It is obviously important to teach type setting and helps build layout and gridding skills as everything needs to be precise and exact.

Practical Response
 
In terms of my practical response I will create some form of letter pressed book / booklet which Promotes letter press to the graphic design community and looks at the relevance it has in today's society whilst also highlighting its historical significance and why its important to carry on with printing traditions. By creating letter pressed aspects of the book it will inform me on the process and also help to build on my typography skills. I can analyze my experience with the letter press machine also which will help my personal practice.


Random Question List

I wrote a series of questions that will probably need answering to complete my research. I think getting opinions from people with different involvements with letter press will really help to triangulate and compare my research.
  1. How has the role of the printing press changed?
  2. What role does the printing press play in today's society?
  3. Why has the role of the printing press changed?
  4. Who uses letterpress today?
  5. What are the main uses of letter press in today's society?
  6. What educational benefits does the letter press machine offer to the graphic designer?
  7. What are the limitations of the letter press?
  8. What are the positives and negatives of the printing press?
  9. Who is the leading face of letter press today?
  10. What are the social and economic factors surround letter press today?
  11. Why is it important to carry on these traditions?
  12. What is the History of the printing press?
  13. What significant events has the printing press influenced?
  14. Why has their been a resurgence of letterpress?
  15. What is the future for letter press?
  16. Print or digital, how does it compare?
  17. How has the industry changed and why?
  18. What are the costs involved with letter press?
  19. Why do people want letter pressed work?
  20. How many types of letter press machines are they?
  21. How many letterpress studios are there in the UK?
  22. What are the letter press trends? 
  23. How sustainable is the letter press machine?
  24. How can I make letterpress more popular?
  25. How do digital designers design for letterpress?
Letter Press Research Topics?

The alluree of handmade
  • Design
  • Print
  • Freedom
  • Durability
The material of Letter press
  • Conventions
  • Physical Substance
  • Standards
Conventions and Rebellions

Establishing conventions

  • Scholar Printers
Breaking conventions 
  • The Jobbing printer
  • Artistic Printers 
  • Mechanization of Casting and Typesetting
Reviving standards
  • Arts and Crafts Movement
  • Private Presses