Past Responses

LEGO BRANDING AND IDENTITY

YCN LEGO PAST CAMPAIGNS

Really fun and creative idea. Humorous and shows the possibilities.

I would like to create something like this or at least propose it.

This shows the sentimental family aspect of lego.

Humorous and also shows how good lego is!]

Simplified Character Lego Campaign...guess who

I really like the simplicity of this idea, it works so well and leaves a lasting

impression. I was sifting through them for a while trying to work them

out, there are many more.

Outdoor Advertising

This is a really creative idea for an advert.

Simple but really effective. Definitly draws you in and gives

a strong brand image of creativity.

Mini Lego adverts. Fun and creative

Print

Fun and playful appeals to children. Everyone loves a puzzle.

YCN Lego Architecture Research

For my YCN lego brief I am proposing to do a stop motion video involving key aspects of architecture throughout the ages. I would like to build the buildings myself however I dont think I have enough lego myself. I have researched lego buildings that I think have been influential over the years. I want to convey the message that lego is the ORIGINAL building block, and by showing these buildings springing up through the ages It will hopefully give this message.

The Gherkin

Big Ben


Greek Colosseum 


Leaning Tower of Pisa


Chichen Itza

Angkorwat


Another Colluseum


Statue of Liberty


Empire State Building


Taj Mahal


Eifell Tower


The White House


Arc de Triomphe


Tower of London


Guggenheim Museum

I found most of these from : https://www.flickr.com/photos/budgetplaces/galleries/72157624664411514/