WW2 CAMPAIGNS & PROPAGANDA

Campaigns & Posters

Why were there campaigns during the war? The war meant that many things were limited. Posters were created stressing the need to stop waste and unnecessary consumption, for the recycling of scarce materials, and for boosting food production from gardens and allotments. What kind of items were recycled during the War? • Tins and Metal - For aircraft and tanks, weapons etc. • Boiled Bones - To make glue for aircraft and glycerine for explosives. • Kitchen Waste - For feeding pigs, goats and chickens. • Paper - for munitions. • Rubber - for tyres. Posters and slogans were put up to remind people for the need to save what ever they could. The posters and slogans give us a valuable insight the lives of people living at the time of the Second World War. Why should people be careful about what they said? Who might hear?What was 'Careless talk costs' lives about? 'Careless talk costs lives' was the slogan of a nationwide campaign to prevent people from gossiping and letting useful information get into the hands of the enemy. It was launched on February 6, 1940. In a war, not only military secrets are of potential use to an enemy. Casual talk coming to the attention of enemy agents could result in military and civilian casualties by focusing action on specific targets. "Keep it under your hat" means "Keep it a secret". What was 'Dig for Victory' for? Dig for Victory was a response to a wartime problem of food shortages Throughout history one of the main reasons wars were loss was lack of food. Before the Second World War Britain imported approximately 55 million tonnes, or 3/4 of the country's food by ship each year. When the Second World War started in September 1939 shipping was attacked by enemy submarines and warships. Cargo ships were also used for war materials rather than food transportation. This resulted in food shortages. In October 1939 the Government launched 'The Dig for Victory' campaign. People were urged to use gardens and every spare piece of land, such as parks, golf clubs and tennis courts, to grow vegetables. Even the moat at the Tower of London was used to grow vegetables.   "We want not only the big man with the plough but the little man with the spade to get busy this autumn. Let 'Dig for Victory' be the motto of everyone with a garden,"  Rob Hudson, Minister for Agriculture, in October 1939. Songs were introduced such as the one promoting the Dig for Victory slogan. Dig! Dig! Dig! And your muscles will grow big Keep on pushing the spade Don’t mind the worms Just ignore their squirms And when your back aches laugh with glee And keep on diggin’ Till we give our foes a Wiggin’ Dig! Dig! Dig! to Victory" Dig for Victory was very successful. From 815,000 allotments in 1939 the number rose to 1,400,000 by 1943. What was 'V for Victory'? The BBC launched a "V for Victory" campaign in July 1941. Listeners were asked to demonstrate their support for the Allies by chalking up the letter V wherever and whenever they could. People all over occupied Europe were urged to display the letter V and beat out the V sound in Morse Code (three dots and a dash). It was soon realised that the three short notes and one long at the start of Beethoven's Fifth echoed the Morse code for "victory". The V sound on drums immediately became the call sign of all the BBC's European services. Who were Potato Pete and Doctor Carrot? The Ministry of Food encouraged people to eat healthy things. Potatoes and carrots were easy to get hold of. A campaign was launched with the introduction of characters called Potato Pete and Dr Carrot. What was 'Lend a hand on the land'? With the country at war and all able-bodied men needed to fight, there was a shortage of labour to work on farms and in other jobs on the land. The government wanted to increase the amount of food grown within Britain. In order to grow more food, more help was needed on the farms and so the government started the Women's Land Army. What was 'Look out in the blackout' and "Put that light out!'? On the 1st September 1939, two days before the outbreak of war, Britain was blacked out. Under blackout rules, everyone had to cover up their windows at night with black material. This was to make it difficult for german bombers to find their target in the dark. What was 'Make do and Mend' ? Clothes and materials were in short supply, so people had to wear the same clothes for a long time. When the clothes wore out, people were asked to make them into something else. What did 'Hitler will send no warning' mean? Hitler was the leader of the German army. Naturally, the enemy wouldn't have sent a warning that they were going to drop bombs of gas, so people always had to be prepared. Gas masks were issued to every citizen. Fortunately, their use was never required. What was 'Coughs and Sneezes spread diseases' ? It was important for people to stay healthy. Why was 'Save kitchen waste for the pigs' important? As supplies were short it was important that nothing was wasted. People in some areas collected leftovers to use as food for animals What did Mothers, send them out of London mean? Evacuation was introduced in September 1939. People feared bombing and invasion and this fear resulted from the horror that had been experienced during World War I. Other posters Encouraging men to join the army

WINSTON CHURCHILL - PROJECTION ADVERTISING

We have decided a good way to grab the attention of the public would be to use projections to advertise on large buildings etc. This creates an immediate buzz no matter what the subject matter as it is something new and exciting. Here are some examples of projections and 3D Mapping:

3D video-mapping is a new and exciting medium that combines high power projection with the magic of optical illusion. A video-mapping show is a spectacular live-action experience with fantastic viral potential.

Projection Advertising is the industry leader in creating dramatic and inventive video-mapping shows and has established a reputation as a master of this new and evolving technology.

MUSE

Muse rounded off the month-long iTunes festival at the Roundhouse last night amidst a 'projection takeover' around the famous Camden venue, produced by Projection Advertsing with Brotherhood Media. Guerilla projection teams covered the area with the band's distinctive album art and street teams armed with hand-held projectors worked the crowd queuing outside the venue.

Meanwhile, the inside of the Roundhouse was decked out with indoor wall projections and luminous interactive floors.

NIKE

On Sunday 8th July Nike held their first ever Fuel Fest, a star-studded event at Battersea Power Station promoting the brand's new innovation in activewear, the Nike FuelBand.

Projection Advertising were asked by Slice Events to produce a video-mapping show to reflect the high-profile event, which featured artists Tinie Tempah, Zane Lowe and Magnetic Man. Working with Rhizomatics, we created a enormous, 200m long video-mapping show that displayed interactive results from the guests' FuelBands in real-time; the more they moved, the more spectacular the projections became.

ITV's 'Text Santa' tower projection

Artificial.Dummies by TODO

Projection Advertising was excited to be a part of ITV's phenomenally successful Text Santa campaign over the weekend by projecting enormous promotional images on the 18 storey ITV tower. The initiative is brand new for 2011 and features a star-studded line-up of celebrities and entertainers to raise money for nine of the UK's most worthy charities.

Seeper

The interactive arts and technology collective known as Seeper is amongst the best of the world’s urban projection mapping artists.  Earlier this year, Seeper unveiled an urban projection on the famed Volkswagen factory in Wolfsburg, Germany, also the home to the auto giant’s headquarters.  Not long after dusk set in, the Volkswagen factory came alive in the vision of Seeper, to a display rich in color, character and creativity.

One of the earlier examples of urban projection video is the Artificial.Dummies installation by TODO.  Unlike planned, linear video, the creatures inhabiting the architecture here are actually driven by behavioral algorithms.  The Artificial.Dummies project is an exhibition of both urban projection and artificial intelligence, where cartoon-style creatures are the star of the show.

RICHARD SEMINAR - PUBLICATION

RESEARCH THEMES

Sustainability

Consumerism

Modernism

Social Impact

Propaganda

Visual Language

Over Reading Week research into some of the themes and come up with a solid idea and concept, think of the audience - as specific as possible, what style will I use, and the content.

GET IT SORTED FOR THE CRIT!