I found this Clip on the digital footprint quite interesting, It highlighted the recent changes over the past ten years which has resulted in a huge increase in the digital footprint. In today's society our life is directed by digital elements everyday, our online shopping is monitored, so much that we receive personalized adverts. With social media sites like facebook etc. photos of us are uploaded with times and dates on a daily basis, letting the whole world know where we are and what we are up to. Even things like loyalty cards at supermarkets, the data consumption is huge. On every bus there is 11 cameras, and each street has its own set of eyes which just shows we are under 24 surveillance without even knowing it.
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