We have decided a good way to grab the attention of the public would be to use projections to advertise on large buildings etc. This creates an immediate buzz no matter what the subject matter as it is something new and exciting. Here are some examples of projections and 3D Mapping:
3D video-mapping is a new and exciting medium that combines high power projection with the magic of optical illusion. A video-mapping show is a spectacular live-action experience with fantastic viral potential.
Projection Advertising is the industry leader in creating dramatic and inventive video-mapping shows and has established a reputation as a master of this new and evolving technology.
MUSE
Muse rounded off the month-long iTunes festival at the Roundhouse last night amidst a 'projection takeover' around the famous Camden venue, produced by Projection Advertsing with Brotherhood Media. Guerilla projection teams covered the area with the band's distinctive album art and street teams armed with hand-held projectors worked the crowd queuing outside the venue.
Meanwhile, the inside of the Roundhouse was decked out with indoor wall projections and luminous interactive floors.
NIKE
On Sunday 8th July Nike held their first ever Fuel Fest, a star-studded event at Battersea Power Station promoting the brand's new innovation in activewear, the Nike FuelBand.
Projection Advertising were asked by Slice Events to produce a video-mapping show to reflect the high-profile event, which featured artists Tinie Tempah, Zane Lowe and Magnetic Man. Working with Rhizomatics, we created a enormous, 200m long video-mapping show that displayed interactive results from the guests' FuelBands in real-time; the more they moved, the more spectacular the projections became.
ITV's 'Text Santa' tower projection
Artificial.Dummies by TODO
Projection Advertising was excited to be a part of ITV's phenomenally successful Text Santa campaign over the weekend by projecting enormous promotional images on the 18 storey ITV tower. The initiative is brand new for 2011 and features a star-studded line-up of celebrities and entertainers to raise money for nine of the UK's most worthy charities.
Seeper
The interactive arts and technology collective known as Seeper is amongst the best of the world’s urban projection mapping artists. Earlier this year, Seeper unveiled an urban projection on the famed Volkswagen factory in Wolfsburg, Germany, also the home to the auto giant’s headquarters. Not long after dusk set in, the Volkswagen factory came alive in the vision of Seeper, to a display rich in color, character and creativity.
One of the earlier examples of urban projection video is the Artificial.Dummies installation by TODO. Unlike planned, linear video, the creatures inhabiting the architecture here are actually driven by behavioral algorithms. The Artificial.Dummies project is an exhibition of both urban projection and artificial intelligence, where cartoon-style creatures are the star of the show.
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