Academic Conventions : Lecutre 4

Ways of writing, ways of laying out written work, the tone of voice, style of referencing.

Quoting nd referncing is about showing where your arguments is coming from. Clarity and honesty is key.

EVIDENCE

At this level you are expected to be able to:

Demonstrate a critical knowledge of practice

Apply theory to practice

Analyse relevant material

Evaluate theory and evidence within the context of study

Reflect – critiquing and critically reflecting on your learning and using this to improve practice.

Blooms Taxonomy of Learning

Need to be analyzing and Evaluating and Applying theories.

Superficial Learners DONT DO THIS

Concentration on Learning Outcomes

Passive acceptance of ideas

Routine memorisation of facts

Sees small chunks

Ignore guiding patterns and principles

Lack of reflection about, or ignorance of, underlying patterns and theories

Little attempt to understand

Minimal preparation and research

Don't do this! Need to explain and push quotes and theories. Push the boundries.

DEEP APPROACH DO THIS

Independent engagement with material

Critical and thoughtful about idea and information

Relates ideas to own previous experience and knowledge

Sees the big picture 

Relates evidence to conclusions

Examines logic of arguments

Interested in wider reading and thinking

Ongoing preparation and refelection

 

How to Evidence Deep Learning

Analyze and critique all evidence!

Be precise

Don't use cautious words.

Back it up with evidence.

Be confident in writing.

Don't try and make points sound more grand....TOTALLY ...back it up with evidence.

WRITING IN 1st PERSON (not acceptable)

 

In many academic disciplines, writing in the first person is not acceptable as it is believed to be too subjective and personal. Many tutors prefer impersonal language to be used in assignments.

STRUCTURE

HARVARD REFERENCING

Use various sources, triangulate, 3 or 4 quotes a page from different theorists.

AUTHOR  >  DATE  >  TITLE  >  PLACE  > PUBLISHER 

This style:   MILES, R. (2013) Why Referencing, Leeds: LCA Publishing

LIST OF ILLUSTRATIONS USED

Reference Pictures like you would reference a book

RESEARCH QUESTIONS RETHINK

After coming up with some questions to ask the professionals I emailed Amber to get some feedback. In response to this I have found that I need to cut my questions down to only 4 as this is much more achievable and allows me to be more specific. If i start bombarding people with questions they will be less likely to want to respond to my Questions.

THE BEAUTIFUL MEME
ben@thebeautifulmeme.com

Have you ever used letterpress for one of your briefs at the beautiful meme? If so, what was your reasoning for choosing this printing method and how did you go about designing for letterpress?

In a largely digital world, how relevant do you think letterpress is to graphic design in the 21st Century? And do you think there is a future for the tradition?

Do you think designers of the 21st century can benefit from learning letterpress? if so in what way will it help their practice?

What role do you think letterpress plays in today's Graphic Design industry?
 
 ELMWOOD
chris.jackson@elmwood.com 

Have you ever used letterpress for one of your briefs at Elmwood? If so, what was the project about and what was your reasoning for choosing this printing method?

In a largely digital world, how relevant do you think letterpress is to graphic design in the 21st Century? And do you think there is a future for the tradition?

Do you think designers of the 21st century can benefit from learning letterpress? if so in what way will it help their practice?

In your opinion what was the most significant impact the printing press had on society? and what role do you think it plays in today's world?

   
NICK PRINT PROJECT


info@theprintproject.co.uk
  What is it about letterpress that interests you? and how can learning letterpress benefit a graphic designers practice?

What type of work do you predominantly get commissioned?

How relevant do you think letterpress is to graphic design in today's society? and do you think there is a future for letterpress

What are you concerns around print in the digital age? How important is print in today's society?


DR ME
info@dr-me.com

Have you ever used letterpress for one of your briefs at DR ME? If so, what was the project about and what was your reasoning for choosing this printing method?

In a largely digital world, how relevant do you think letterpress is to graphic design in the 21st Century? And do you think there is a future for the tradition?

Do you think designers of the 21st century can benefit from learning letterpress? if so in what way will it help their practice?

In your opinion what was the most significant impact the printing press had on society? and what role do you think it plays in today's world?

NUMIKO
matthew@numiko.com
 
As a digital design agency, what relevance do you think letterpress has to graphic design in the 21st century? Do you think there is a future for the tradition?

Have you ever used letterpress for any of your briefs at Numiko? If so, what was the project about and what was your reasoning for choosing this printing method? 

In your opinion what was the most significant impact the printing press has had on society? and what role do you think it plays in today's world?

How do you think digital designers could benefit from learning traditional printing techniques like letterpress?

Questions for Proffesionals

WHY IS THE PRINTING PRESS (LETTERPRESS) RELEVANT TO GRAPHIC DESIGN IN THE  21st CENTURY


BEAUTIFUL MEME

Have you ever used letterpress for one of your briefs at the beautiful meme? If so, what was your reasoning for choosing this printing method and how did you go about designing for letterpress?

In a largely digital world, how relevant do you think letterpress is to graphic design in the 21st Century? And do you think there is a future for the tradition?

Do you think designers of the 21st century can benefit from learning letterpress? if so in what way will it help their practice?

In your opinion what was the most significant impact the printing press had on society?

What role do you think letterpress plays in today's Graphic Design industry?
 
 ELMWOOD

Have you ever used letterpress for one of your briefs at Elmwood? If so, what was the project about and what was your reasoning for choosing this printing method?

Did designing for letterpress alter the way you worked? Were there any limitations?

In a largely digital world, how relevant do you think letterpress is to graphic design in the 21st Century? And do you think there is a future for the tradition?

Do you think designers of the 21st century can benefit from learning letterpress? if so in what way will it help their practice?

In your opinion what was the most significant impact the printing press had on society?

What role do you think letterpress plays in today's Graphic Design industry?
NICK PRINT PROJECT

What is it bout letterpress that interests you?

What type of work do you predominantly get commissioned?

How relevant do you think letterpress is to graphic design in today's society?

What are you concerns around print in a the digital age? How important is print in todays society?

Do you think there is a future for letterpress?

How can learning letterpress aid a graphic designers practice?

DR ME

Have you ever used letterpress for one of your briefs at DR ME? If so, what was the project about and what was your reasoning for choosing this printing method?

Did designing for letterpress alter the way you worked? Were there any limitations?

In a largely digital world, how relevant do you think letterpress is to graphic design in the 21st Century? And do you think there is a future for the tradition?

Do you think designers of the 21st century can benefit from learning letterpress? if so in what way will it help their practice?

In your opinion what was the most significant impact the printing press had on society?

What role do you think letterpress plays in today's Graphic Design industry?

Disertation Plan

Introduction
Why the subject is interesting
Purpose of study (Question to be answered)
Conceptual Framework (ways of looking at subject)
Structure of remainder of dissertation
Background
What will I do?
Who will I contact?
Why is it important
Limitations

Literature review / History of Letterpress / Context
Practical Issues and Debates
Theoretical Issues
Published case study material (other peoples work)
Literature of Methodology

History 
Reformation, Renaissance, Scientific Revolution
Initial Shift from scribes to print
Dissemination of information
Standardization of Information
Reorganization
Data Collecting - methods of research changed - new jobs
Preservation
Reinforcing and Application

Problems - wrong data reproduced
Science boomed, new jobs and studies. New thinking
Bridged Social Barriers
Created the graphic design Industry
Typographers - Layout and typesetting
Answering a problem of mass communication.

What is graphic design
Define what it is/what it isn't
Role in today's society
Audience

Digital revolution
how graphic design has changed
Modern View on graphic design
New ways of designing
Cheaper
How is digital relevant to 21st century
What replaced letterpress and why?
Intercultural Communication
Medium is the message - Medium influences how the message is received. Print is considered true. Web is a unreliable, but can reach a larger audience, now a days everyone is online, how relevant is letterpress? it conveys speech.

Case Studies
Work Done & Findings
What role does letterpress have today
Compare Sources.

Discussion
Overview of findings : Similarities and differences
Interpretation of Findings
Explanation of similarities and differences
Reflections on methodology and theory
Trickle down Theory
McLuhan the medium is the message
Inter cultural communication
Modernism 1930
Consumerism
Global Village
Future forecasting

Conclusions
How purpose of study has been met in brief
Need for further research in brief.

Methodologies and Critical Analysis Lecture

Methodology

How the information you have found is ...

 
•Sourced
•Collected
•Collated
•Presented
Qualitative and Quantitative data.
Who WIll I talk to ? Why? What will I ask?
 
You need to clearly evidence why you selected these methods of gathering information and selecting evidence and why they are the most appropriate for your study...

This will make you appear to be in control and aware of what you are doing...
 
Ultimately a methodology is there to show I'm in control. Talk about the methodology in the introduction.
 

 

Is it appropriate?

What is the organzing principle?
What is the inquire procedure?

To describe and analyse… methods, throwing light on their limitations and resources, clarifying their suppositions and consequences, relating their potentialities to the twilight zone at the frontiers of knowledge… (Kaplan, 1973:93)

It is not that we must somehow ‘please’ our critical colleague audiences; the deeper issue is to avoid self delusion. After that we can turn to the task about how we did study, and what worried us about its quality. Without such methodological frankness, we run the risk of reporting ‘knowledge that ain’t so’. (Miles & Huberman, 1994:294)

CHOOSE ONE KEY THEORY

These can help you decide upon the methods you use

Alternatively the material you find may suggest the appropriate theories

 Could include practical work

Examples of theories often used by students:

•Psychological- S.Freud; C.Jung; J.Lacan; L.Mulvey etc.

•Communication theory- J.Fiske, etc.

•Postcolonialism- Spivak, Said, Bhabha etc.

•Social History of Art- T.J.Clarke, J.Berger etc.

•Marxism / Post-Marxism- Frankfurt School

•Gender Studies / Feminist- G.Pollock; L.Nochlin

Action Research - Testing - Letterpress

Need some sort of critical Lense

There must be some theory.

 

WRITE A METHODOLOGY WHICH INCORPORATES A THEORETICAL APPROACH

 

Critical Analysis is Needed

 

WE DON'T WONT PERSONAL OPINION! Just the truth.

The opinion needs to be arrived at by evidence of research and logic.

 Being critical is about interrogating the sources you are using.  Try consider different points of view.

How is my choice of topic influenced by my emotions; aspirations;context.

 

CONTEXT IS EVERYTHING

 

Why was he making it, What was he doing?

 

Don't just make points! you need to back it all up with evidence!

• Empirical
• Practical
• Data from surveys

FIND MORE THAN ONE SOURCE TO SUPPORT MY CONCLUSIONS AND ARGUMENT

ARGUMENT

What do I want to say?

Have I got the evidence to back it up?

Where else do I need to look in order to find more evidence?

TRIANGULATION

Pitting alternative theories against the same body of data

 Need a Clear Logical Plan

Keep it simple- refine what you want to say and focus on a few key issue

Look into your key issues in depth and bring in the maximum evidence in to support your views

Discuss your issues and the evidence you have found in a clear and logical manner

Move from the general to the specific

 

 CRITICAL ANALYSIS STEP BY STEP

Step one

Identify an aspect of your specialist subject that you would like to explore.

Step two

Select a writer or theorist and a particular piece of writing about your specialist subject.

Step three

  Make notes that

  Identify the key points in the writing.

Step four

What evidence is used to support or 'prove' the key points'.

Step five

Is it convincing?

What else needs to be said in order to 'prove' the key points?

Step six

Write a response to the piece of writing and comment on:

the implications for your work; do you agree/ disagree with what has been said ? Does it help to support 

your views/ argument?

the thoughts you have had as the result of reading this piece;

on the evidence used by the writer.