Lecture 8 - Creative Rhetorics

D&AD initiative. 

Interviewing creatives asking them about there creative process and there work.

One way to talk about creativity. 

Danced for a movie as an actor - The joy of acting and the experience is the flow.

practised based beginning at school of fashion. 

creativity is dynamic - best idea is always the next one, not the first

working in teams - creative process at diesel is collaborative - essential to them.

Gombrich (1950) The popular view is that Western civilization begins Ancient Greeks

Bernal (1991) argues Classical civilization has deep roots in Afroasiatic cultures - history  suppressed since 18c. 

Classical Greeks, did not see their philosophy, as original, but derived from the East and Egypt.

figure on left from the attaic period - not very real - the figure isnt a real life formation

figure on right - Hellenistic - more of a real life formation within the figure itself.

Classicism

Roman Art (315 AD) Constantine 

Republic period realism (after Gks) Imperial period stylized

Art followed spirit of Gks

Suggesting Greeks reached some sort of apex.

Sentiment found in histories of art Gombrich 

Copying greeks. They believed that the greeks created perfect art and there was no better so all there was to do was study the greek ways. 

Academic talk about creativity 

Complex and dynamic concept

Subjects of history of art and aesthetics 

Evidenced in Banaji et al (2006) Nine ‘rhetorics of creativity' contemporary review of the literature  

9 different ways about talking about creativity : 

Creative genius 

Democratic & political creativity

Ubiquitous creativity

Creativity for social good

Creativity as economic imperative 

Play and creativity

Creativity and cognition 

The creative affordances of technology 

The creative classroom 

Romantic Genius 

Kant wrote about artistic movement

18c literary and visual 

Redefined the role of the artist

Creative genius

He talks about working collaboratively - Creativity is an individual vision although working collaboratively is good. This reflects the idea of the romantic genius.