Mutton Quad Visual Research

As I wanted to stay with the design studio feel I tried to find smart examples of branding
that uses Type well. I looked at letter press drawers too in order to get an idea of how
I can design mine for my range of products.

I also thought it would be nice to have large aspects of type on the exterior

of the building to entice people in as this definitely works to draw people in.

I thought this was a playful way to show the menu. Relevant to the Quad aspect of
mutton quad too.

 I particularly like this branding for the restaurant RUAA.
It looks vintage yet modern which I really like.
I like the rustic aspect of it. Its simple and stylish.
I really like the match box idea.

 I came across this branding for the Five & Dime restaurant. I liked the extent 
the designer went to in order to brand the restaurant. They have thought about
everything here, this helps to build a strong brand image.

I really like the laser cut beer mats this could be something to look at

they are easy to produce and also look really profesional.

ISTD - Mutton Quad - Past Responses

I came across some previous responses to the Mutton Quad brief that I found quite interesting. This has given me a better idea of the possible outcomes. I think I have bigger plans for my brief, Although we need to have some kind of printed response I have a fair few ideas that I would like to propose as I don't think I will be able to produce the products.

Full Stop

This guy chose to use punctuation as the basis for the theme and named the cafe/bistro 'Full Stop'. He applied punctuation to every aspect of the brand; from the posters to business cards and even using it as part of the way finding. 

mike-davey.co.uk/

This guy was the previous years winner. Its simple and smart.

I think he could of taken it allot further though.

cargocollective.com/lynnferrari

Samantha Hartill

I really like Samanthas concept for the brief. She served a different

style of food relavent to the eras of typography. Gothic roman etc...

Type Hate List

Comic Sans

“The AOL of fonts”
“Comic Sans is the dirt bastard of the design world.”
“An e-mail written in this font makes the sender seem ridiculous and out of touch.”
“I honestly think when I see Comic Sans that the person has a lower than average intelligence level.”
“It’s not that it’s a terrible font – it’s rather that it suits non-designers far better than those with a sense of the aesthetic would like.”

Arial

“So 1950′s”
“Arial is little more than a shameless impostor.’”
“Arial’s ubiquity is not due to its beauty. It’s actually rather homely.”
If you’re working in a medium where you’re not restricted to certain fonts, and you’re considering using Arial – don’t.”
“Arial is the poster child for the general typographic decline of the late twentieth and early twenty-first centuries.“

Times New Roman

“Very corny and boring”
“I just avoid when I can.”
“It’s simply bad, ugly and makes me nervous when I see it.”
“I cannot look at Times New Roman without automatically assuming that it is a placeholder font, waiting to be replaced by something appropriate for the text.“

Brush Script

“Brush Script is a useful tool for identifying morons. It is the typeface equivalent of the backwards worn baseball cap.”

Courier

“dull, unimaginative, plain”
“Courier always reminds me of sending a job to the printer and forgetting to include the fonts.”

Papyrus

“Papyrus: The official cool font for those who know nothing about typography.”
“I was an early user of Papyrus. I used it a lot for a long time. These days I hate it just like the rest of you.”
“When I visited my brother in South Dakota last year, nearly every billboard or pamphlet at the Rushmore Memorial Center used Comic Sans or Papyrus…. Ugh, barf.”
“I’m branding myself with this font. My website has to be in Papyrus! The text and everything!”

Lucinda Handwriting

Yet another handwriting font. For some reason people love the idea of making any writing look handwritten, blatantly disregarding the fact that the design shouldn’t have a personal feel. I’m always thinking who in the name of the Design-God thinks that a printed paper with this font is actually handwritten? Or worst, an email? For the sake of everything nice, if you want to use this type of font, trow away the computer and use a pen and a paper.