Monday, 10 December 2012

Type Hate List

Comic Sans

“The AOL of fonts”
“Comic Sans is the dirt bastard of the design world.”
“An e-mail written in this font makes the sender seem ridiculous and out of touch.”
“I honestly think when I see Comic Sans that the person has a lower than average intelligence level.”
“It’s not that it’s a terrible font – it’s rather that it suits non-designers far better than those with a sense of the aesthetic would like.”

Arial

“So 1950′s”
“Arial is little more than a shameless impostor.’”
“Arial’s ubiquity is not due to its beauty. It’s actually rather homely.”
If you’re working in a medium where you’re not restricted to certain fonts, and you’re considering using Arial – don’t.”
“Arial is the poster child for the general typographic decline of the late twentieth and early twenty-first centuries.“

Times New Roman

“Very corny and boring”
“I just avoid when I can.”
“It’s simply bad, ugly and makes me nervous when I see it.”
“I cannot look at Times New Roman without automatically assuming that it is a placeholder font, waiting to be replaced by something appropriate for the text.“

Brush Script

“Brush Script is a useful tool for identifying morons. It is the typeface equivalent of the backwards worn baseball cap.”

Courier

“dull, unimaginative, plain”
“Courier always reminds me of sending a job to the printer and forgetting to include the fonts.”

Papyrus

“Papyrus: The official cool font for those who know nothing about typography.”
“I was an early user of Papyrus. I used it a lot for a long time. These days I hate it just like the rest of you.”
“When I visited my brother in South Dakota last year, nearly every billboard or pamphlet at the Rushmore Memorial Center used Comic Sans or Papyrus…. Ugh, barf.”
“I’m branding myself with this font. My website has to be in Papyrus! The text and everything!”

Lucinda Handwriting
Yet another handwriting font. For some reason people love the idea of making any writing look handwritten, blatantly disregarding the fact that the design shouldn’t have a personal feel. I’m always thinking who in the name of the Design-God thinks that a printed paper with this font is actually handwritten? Or worst, an email? For the sake of everything nice, if you want to use this type of font, trow away the computer and use a pen and a paper.



Saturday, 8 December 2012

YCN LEGO PAST CAMPAIGNS



Really fun and creative idea. Humorous and shows the possibilities.
I would like to create something like this or at least propose it.


This shows the sentimental family aspect of lego.


Humorous and also shows how good lego is!]

Simplified Character Lego Campaign...guess who




I really like the simplicity of this idea, it works so well and leaves a lasting
impression. I was sifting through them for a while trying to work them
out, there are many more.

Outdoor Advertising


This is a really creative idea for an advert.
Simple but really effective. Definitly draws you in and gives
a strong brand image of creativity.


Mini Lego adverts. Fun and creative



Print



Fun and playful appeals to children. Everyone loves a puzzle.

Thursday, 6 December 2012

Lecture 8 - Creative Rhetorics






D&AD initiative. 
Interviewing creatives asking them about there creative process and there work.
One way to talk about creativity. 
Danced for a movie as an actor - The joy of acting and the experience is the flow.

practised based beginning at school of fashion. 
creativity is dynamic - best idea is always the next one, not the first
working in teams - creative process at diesel is collaborative - essential to them.





Gombrich (1950) The popular view is that Western civilization begins Ancient Greeks
Bernal (1991) argues Classical civilization has deep roots in Afroasiatic cultures - history  suppressed since 18c. 
Classical Greeks, did not see their philosophy, as original, but derived from the East and Egypt.


figure on left from the attaic period - not very real - the figure isnt a real life formation
figure on right - Hellenistic - more of a real life formation within the figure itself.

Classicism
Roman Art (315 AD) Constantine 
Republic period realism (after Gks) Imperial period stylized
Art followed spirit of Gks
Suggesting Greeks reached some sort of apex.
Sentiment found in histories of art Gombrich 
Copying greeks. They believed that the greeks created perfect art and there was no better so all there was to do was study the greek ways. 
Academic talk about creativity 
Complex and dynamic concept
Subjects of history of art and aesthetics 
Evidenced in Banaji et al (2006) Nine ‘rhetorics of creativity' contemporary review of the literature  
9 different ways about talking about creativity : 
Creative genius 
Democratic & political creativity
Ubiquitous creativity
Creativity for social good
Creativity as economic imperative 
Play and creativity
Creativity and cognition 
The creative affordances of technology 
The creative classroom 
Romantic Genius 
Kant wrote about artistic movement
18c literary and visual 
Redefined the role of the artist
Creative genius










He talks about working collaboratively - Creativity is an individual vision although working collaboratively is good. This reflects the idea of the romantic genius.